Allan Adham

Allan Adham is a highly commercial executive driven by results, bringing extensive experience in spearheading global partner ecosystems and corporate strategy. As the Content & Acquisition Lead at Everplay Group, Allan currently drives the global content acquisition strategy. He negotiates complex licensing agreements and presents actionable market insights directly to the Board, shaping alliance decisions with massive impact across diverse platforms. A proven architect of digital growth, Allan has consistently acted as a vital commercial figurehead for major gaming divisions. As Head of Game Scouting at PlaySide Studios, he established a robust partner ecosystem and signed the highly successful title Mouse: P.I For Hire. Previously, at Jagex, he architected scalable external onboarding pipelines and directed partnership evaluations across various functions, ensuring strict financial control through comprehensive joint revenue models. His ability to rapidly expand portfolios was also evident at Kwalee, where he signed nine new games within his first nine months and successfully published a top ten iOS title alongside external developers. Allan excels in securing major platform alliances and driving global expansions. At Codemasters, he proactively sourced, established, and closed the Google Stadia partnership from initial discovery to final signature. Highly relevant to the APAC region, Allan also spearheaded market entry into China via the Tencent platform, which included executing a bespoke content partnership with the BYD rally team to integrate regional vehicles. Furthermore, his background includes driving multimillion-pound growth at Genba Digital, managing major accounts for AAA powerhouses like Bethesda, Curve Games, and Square Enix. Passionate about ecosystem growth and cultivating developer relations, Allan is actively exploring strategic avenues to secure major collaborations.